Tag: slowtwitch

At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny… Continue reading Slowtwitch com Retailer Database: Genesis Bicycles

Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual genesis bike language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was… Continue reading Slowtwitch com Retailer Database: Genesis Bicycles