Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Our team of experts put in hard miles testing cycling tech and will always share honest, unbiased advice to help you choose. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. The best riding is off the beaten track, on that road – or path – to who knows where.
If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most. With pannier rack mounts and similar geometry,these bikes may look similar to the adventure bikes, but there are a few features that make these better suited to running errands and commuting than a dedicated adventure bike would be. Prefitted mudguards and more puncture resistant city tyres are such examples. Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off.
Now with twelve years of experience, Genesis offer a truly brilliant range of bicycles to cover almost every discipline. Rugged hardtail mountain bikes, traditional and modern road bikes, classic commuters, cyclocross, tourers and some specialist machines too. The Genesis™ bicycle rack has the simple “floating” concentric rings that look like an attractive outdoor sculpture. When full, these same concentric rings park bikes safely and securely. The Genesis™ offers two contact points, at front and rear, for locking. The unique concentric design of the Genesis™ bike rack helps guide bikes into proper parking position while providing double the parking space of typical serpentine racks.
Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. If there are any issues with your bike, return it for a full refund or receive a replacement bike for free.
These bikes are designed for longer days out being able to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying genesis bicycles loads. The aero features of more expensive bikes are present, with cables are routed internally and the leading edges of the frame are smoothly rounded. The groupset is Shimano Tiagra with a 2×10 drivetrain while the maximum tyre size is 25c.
Although the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down. The basics are there in full length mudguards, a rear pannier rack, and puncture resistant tyres. With clearance for tyres up to 38c and a steel frame that will be robust and help deaden the road chatter, this is a bike with the stamina to match your own.
The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.
Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to perform as well as the Croix de Fer in all of them. It is the combination of a vast array of mounts, a robust steel frame and wide tyre clearances that allow this bike to be such a jack of all trades.
genesis mountain bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006.