Waterford bicycle factory closes So, too, does another chapter in Schwinn history

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Sometime in the 1970’s, the Schwinn Chicago factory was organized by the United Auto Workers union, who felt that bicycle factory workers should be paid on the same scale as automotive workers. Unfortunately, the realities of the marketplace didn’t agree, and Schwinn closed the factory, transferring most production to Japan (Panasonic) and Taiwan (Giant). Schwinn also built a factory in Greenville, Mississippi, but it didn’t last, and even bought a factory in schwinn dealers Hungary, but the deal fell through, and Schwinn never imported any Hungarian bikes to the U.S. If I recall, it was what Schwinn called a “cantilever” frame, where the seat stays pass by the seat cluster and continue on in a graceful curve to join the bottom of the head tube. Older Schwinn “cruisers”, such as the Excelsior that was the inspiration of the first mountain bikes, used a straight lower top tube from the bottom of the head tube to the seat tube.

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F. Goodrich bicycles, sold in tire stores, Schwinn eliminated the practice of producing private label bicycles in 1950, insisting that the Schwinn brand and guarantee appear on all products. In exchange for ensuring the presence of the Schwinn name, distributors retained the right to distribute Schwinn bikes to any hardware store, toy store, or bicycle shop that ordered them. W. Schwinn tasked a new team to plan future business strategy, consisting of marketing supervisor Ray Burch, general manager Bill Stoeffhaas, and design supervisor Al Fritz. Another problem was Schwinn’s failure to design and market its bicycles to specific, identifiable buyers, especially the growing number of cyclists interested in road racing or touring.

After a crash-course in new frame-building techniques and derailleur technology, Schwinn introduced an updated Paramount with Reynolds 531 double-butted tubing, Nervex lugsets and bottom bracket shells, as well as Campagnolo derailleur dropouts. The Paramount schwinn beach cruiser continued as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory. The new frame and component technology incorporated in the Paramount largely failed to reach Schwinn’s mass-market bicycle lines.

By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike.

Schwinn said he didn’t shutter his company because demand for high-quality craftsmanship has dried up. He said the main reason was that three of his seven employees were at or nearing retirement age, including himself at 69. In the 1980s, Waterford Precision started building cyclocross bikes.

You can browse their selection online, and they also offer a great deal of helpful information about assessing a bike’s condition. Before they are sold, all the bikes are tuned up by professional bicycle mechanics. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders.