However, one member of the Schwinn family remained at the helm of a U.S. bike company. Richard Schwinn ran Waterford Precision Cycles out of the same plant in southeastern Wisconsin previously owned by his family.
Chicago became the center of the American bicycle industry, with thirty factories turning out thousands of bikes every day. Bicycle output in the United States grew to over a million units per year by the turn of the 20th century. In the United States, however, bike companies had to find bike buyers outside the mass market dominated by bikes made schwinn dealers in Asia. American and European makers geared their bikes for competitive riders, such as triathletes and other road racers. Marc Muller, a young new Schwinn engineer, was given the responsibility to head up the project. The Paramount operations were moved to Waterford, Wisconsin, where the Paramount was reborn with a modern factory and workforce.
For Schwinn collectors, the fifties is an era of many great models and features. Good mathematics doesn’t always help you when it comes to bicycle tires. For example, most “middleweight” Schwinns take 26 x 1 3/4 tires, which are hard to find, not 26 x 1.75 as used on other brands. Bring in a team of qualified fitness equipment technicians to make the process easy.
Whether you’re looking for a fixer-upper or want a bike in mint condition, there are plenty of places to shop. If you’re considering buying or selling a vintage Schwinn, you’ll need to get an idea of how much it is worth. To determine the condition of your bike, examine the paint, tires, spokes, and all equipment. The more you know about the bike and its condition, the better your estimate of its value will be. In 1950 one in every four bicycles sold in the U.S. was a Schwinn.
The Sting-Ray[28] sales boom of the 1960s accelerated in 1970, with United States bicycle sales doubling over a period of two years. Although the selection of merchandise is constantly changing, Craigslist can be a great place to score a deal on a vintage Schwinn. This isn’t the place to go if you need a bike immediately, but if you’re patient and watch the listings carefully, you may just find the vintage bike of your dreams. One of the best ways identify an old Schwinn bike is to compare the bike you have to advertising images and photographs of other Schwinns.
Schwinn then partnered with 7-Eleven, establishing a team including Eric Heiden. When 7-Eleven decided to hit the big time in racing, Schwinn went its own way due to a lack of funding. Schwinn was, however, able to recruit an up-and- coming rider named Lance Armstrong to its ranks. In 1896 Schwinn was founded, and by the end of that year, Schwinn bikes had more traffic than any other recreational bike company. As fitness trends shifted and technology evolved, Schwinn responded by offering a lineup of groundbreaking and affordable cardio equipment, including exercise bikes and treadmills.
As always, the Paramount spared no expense; the bicycles were given high-quality lightweight lugged steel frames using double-butted tubes of Reynolds 531 and fitted with quality European components including Campagnolo derailleurs, hubs, and gears. The Paramount series had limited production numbers, making vintage examples quite rare today. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost.
In addition to the fond memories these beautiful bicycles inspire, enthusiasts praise their quality workmanship and enduring value. Whether you’re considering a vintage Schwinn for personal use or want to invest in a piece of American popular history, you’ll have a lot of options. The ownership of Schwinn-branded bikes has changed hands several times. In October 2021, a privately-held Dutch group called Pon Holdings bought Dorel Sports from Dorel Industries, the parent company for Schwinn, Cannondale, GT and Mongoose. The deal included acquisition of Pacific Cycle, which still manages the Schwinn brand and others from its headquarters in Madison. Schwinn authorized dealers flourished in the fifties and around 500,000 bikes were sold almost every year from 1950 to 1959.
W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. By 1950, Schwinn had decided the time was right to grow the brand. At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models.
For more than 130 years, the Schwinn name has been synonymous with bicycles. This is still true almost 30 years after bankruptcy ended the Schwinn family’s ownership of the brand. After the bike-boom of the early 1970’s, Paramount was in a poor state of affairs in regards to competition and advancing technologies. In 1979, Edward R. Schwinn Jr. was schwinn beach cruiser made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. We do our best to find replacement parts, but keep in mind that parts may be difficult to find, especially for older models.