When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. If you have any questions about security on our Website, you can email us at We’ve partnered with Freewheel as a solution to offer Genesis bikes online whilst supporting local bike shops at the same time. Each online sale supports the selected bike shop with a percentage of your sale, whether you choose to click & collect or get it delivered straight to your door. Please note that Freewheel currently only deliver within the UK at this time.
With massive tours becoming more commonplace, we introduce the Tour de Fer – and for more adventurous missions, the Longitude – a rigid 29er mountain bike with all the required mounts and clearance for 2.5-inch tyres. Ridgeback Bikes create a flat bar road bike and call it the Genesis Day One. Ever since, we’ve been making bikes that make you dream of your next adventure – whether that’s a continent crossing epic, or the daily commute. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. You’ll receive an email and/or text when your repairs have been completed, and we’ll be sure to give you a call if anything pops up along the way.
Plus, if our turnaround time exceeds 24 hours, we’ll set you up with a complimentary demo bike. Check out our electric bike buyer’s guide to learn about the benefits of e-bikes, how to choose the right one for your riding style, and the best maintenance tips and tricks. Check out our curated collection of the very best road, mountain, and family rides in the area, complete with digital route maps. This may be via the telephone, email, mail, fax or directly through our website.
All our frames are put together by hand in batches and then assembled before being shipped over to our warehouse. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted genesis bicycles specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.
Genesis champion themselves on built in practicalities that can be seen throughout the range, enabling their use daily across many different scenarios. The best example of this is the Croix de Fer which can only be described as the Swiss Army knife of the road bike world, capable of on or off road touring adventures, daily commutes and really comes into its own on anything unpaved. OrdersIf you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, email, and postal address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders.
Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. Genesis employ materials to their best application meaning you’ll find carbon, Titanium, steel and Aluminium utilized throughout the range. Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg. Access to Collected InformationIf your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at