We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage. UK bike brand Genesis began in 2001 as a single bike – the Genesis Day One – and exploded in popularity. Our focus areas are Fixed gear, Single speed, Road, Gravel and Bikepacking. The latter is a segment we are a little bit extra found of; hence we will gladly help you find the correct bike, bags and all the equipment you need for the next bikepacking adventure.
Unfortunately we do not range Genesis branded components for after sale. We now have a list of rear-mech hangers compatible with Genesis bikes – please visit your local dealer to order one. We may be able to supply a digital file of the decal you need but you will need to prove you own the bike. PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams.
These hardy bikes are some of our staff’s favourites, tried and true in the bike packing and adventure realm. Their colourways are stunning, and their frames are tough yet agile. Our love affair with steel road bikes begins with the Reynolds 853 Equilibrium.
What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. British brand Genesis has become a brand synonymous with versatility for us here at Wheelbase.
We become title sponsor of the all-new Madison Genesis cycling team, bringing steel back to the peloton with prototype Reynolds 953 and 931 tubed Volare framesets. The Latitude Ti is our new flagship mountain bike and goes to the top of many wishlists, while a geared Flyer adds versatility to a classic. Will Snow completes the epic 2700-mile Tour Divide after 27-days aboard his Genesis iO ID, with just one puncture and genesis bicycles one new tyre. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. We recommend noting down your frame number (located on the underside of the Bottom Bracket) and using one of the many online services available.