Genesis is the upmarket and more performance oriented partner brand of Ridgeback. They are best known for their UK specific, and progressive, often experimental bike designs with very high specification. As with Ridgeback, ‘UK specific’ means these bikes are made genesis bicycles for our particular cycling conditions, instead of according to an international one-size-fits-all formula. Genesis are especially known for leading the welcome revival of steel framed bikes across several categories including 29ers, cross, road and track bikes.
If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. British brand Genesis has become a brand synonymous with versatility for us here at Wheelbase. Genesis champion themselves on built in practicalities that can be seen throughout the range, enabling their use daily across many different scenarios. The best example of this is the Croix de Fer which can only be described as the Swiss Army knife of the road bike world, capable of on or off road touring adventures, daily commutes and really comes into its own on anything unpaved. If you’re in the market for a bike, the lines of bikes Genesis carries offers something for everyone, no matter your level, size, or age.
Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled.
Hinchcliff didn’t immediately return a phone message left at the store. Stage wins at the Tour de France and Olympic Gold medals. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams.
We checked with Action Wheels, an unrelated bike shop in Bethlehem, Pa. They hadn’t received any Walmart calls, so Woodworth’s success at SEO seems to be working against her. Hinchcliff and team tried to think of ways to take advantage of the situation.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Your bike frame & fork are protected under our Lifetime Warranty policy. The ThunderTank shipping box says Action Wheels on it, which leads to Google, which genesis mountain bike leads to Patty and staff. “We get calls for their other products too, like Barbie cars. The typical caller is a grandparent with a Southern accent,” Woodworth said. “We’re purposely being over-the-top sweet to them so we don’t get bad Yelp reviews.” “We did everything to try to direct people elsewhere,” emphasized Hinchcliff.
Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything. Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more.
After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. PromotionWe were asked to help create promotional items for the first company store in the US. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website. The perfect bike for a Bond villain, or a former British national road champion turned TV commentator. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork.