Hinchcliff didn’t immediately return a phone message left at the store. Stage wins at the Tour de France and genesis bike Olympic Gold medals. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams.
Credited with creating the first-ever gravel bike, are designed to take you on adventure — off-road, on-road, or wherever your heart desires. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything. Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more.
Genesis is the upmarket and more performance oriented partner brand of Ridgeback. They are best known for their UK specific, and progressive, often experimental bike designs with very high specification. As with Ridgeback, ‘UK specific’ means these bikes are made genesis bike for our particular cycling conditions, instead of according to an international one-size-fits-all formula. Genesis are especially known for leading the welcome revival of steel framed bikes across several categories including 29ers, cross, road and track bikes.
Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace.
Visit us in our stores in Edinburgh (Bruntsfield or Canonmills), Leeds, Newcastle and Aberdeen. Also available for sale online with UK delivery or collect in store. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home. Genesis also features a wide array of parts, accessories, and apparel. Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey.
“Genesis has a 32-inch wheel model, we got a lot of calls for tubes and tires that size,” remembered Hinchcliff. “We considered buying 32-inch rubber and just selling and shipping them out.” Genesis cycles are perfect for anyone looking for a hybrid of on and off-road that is comfortable on all day journeys on tarmac or gravel.
Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled.
We checked with Action Wheels, an unrelated bike shop in Bethlehem, Pa. They hadn’t received any Walmart calls, so Woodworth’s success at SEO seems to be working against her. Hinchcliff and team tried to think of ways to take advantage of the situation.