At the close of the 1920s, the stock market crash decimated the American motorcycle industry, taking Excelsior-Henderson with it. Arnold, Schwinn, & Co. (as it remained until 1967) was on the verge of bankruptcy. With no buyers, Excelsior-Henderson motorcycles were discontinued in 1931.[5] Ignaz’s son, Frank W. W. Schwinn returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth’s bicycle designed to imitate a motorcycle. 21-speed twist shifters provide quick, precise gear changes on the trail.
At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models. F. Goodrich bicycles, sold in tire stores, Schwinn eliminated the practice of producing private label bicycles in 1950, insisting that the Schwinn brand and guarantee appear on all products. In exchange for ensuring the presence of the Schwinn name, distributors retained the right to distribute Schwinn bikes to any hardware store, toy store, or bicycle shop that ordered them. W. Schwinn tasked a new team to plan future business strategy, consisting of marketing supervisor Ray Burch, general manager Bill Stoeffhaas, and design supervisor Al Fritz.
In 1895, with the financial backing of fellow German American Adolph Frederick William Arnold (a meat packer), he founded Arnold, Schwinn & Company. Schwinn’s new company coincided with a sudden bicycle craze in America. Chicago became the center of the American bicycle industry, with thirty factories turning out thousands of bikes every day. Bicycle output in the United States grew to over a million units per year by the turn of the 20th century. Like all the Schwinn bikes, it’s made on aluminum and is going to be relatively lightweight and super strong.
Questor/Schwinn later purchased GT Bicycles in 1998 for $8 a share in cash, roughly $80 million. The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown schwinn mountain bike series.[62] In 2001, Schwinn/GT declared bankruptcy. By the mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners’ market.
One important thing to consider when mountain bike shopping is value. You also need to consider your experience level and the kind of terrain you want to ride. It’s easy to be misled by a manufacturer’s glossy imagery and captivating product descriptions. This review provides an in-depth analysis of why we recommend the Schwinn Boundary for someone relatively new to mountain biking.
Up front there’s a suspension fork as most mountain bike buyer expect, and to be sure it’s as basic as you can get. Once you’ve found the right mountain bike, there are some other bits of gear you might find handy on your ride. First and foremost, of course, is a helmet to help protect your head; and a water bottle is a must, especially in the summertime.