Best Selling Coolers

Rebecca’s STEM background helps her bring an analytical mindset to the table, along with a passion for finding the best gear out there. Together, this team searched far and wide to find the best soft coolers available on the market. Most soft coolers have smooth liners, which makes cleaning a breeze. After each trip, simply use a clean towel with a mixture of warm water and mild soap to wipe everything down. For tough stains, apply a solution of baking soda and water and let it sit for about 20 minutes before washing it off.

Additionally, a handful of these float in water, so you can tug them along on your next river day. These include the RTIC models, IceMule drybags, and the Yeti Flip. Among the smaller coolers, the Yeti Hopper Flip 18 and RovR KeepR are top performers. Boasting a waterproof exterior and leakproof zipper, the Flip kept temperatures below 40 degrees F for two and a half days.

igloo soft cooler

Soft coolers may have shoulder straps — which are typically removable — buckles, attachment points, and interior or exterior pockets. Some pockets have durable, waterproof zipper closures, but many are not weather-resistant or secured with a closure. It kept our drinks and produce cool for the whole 9.5-hour drive with varying temperatures and sun exposure. While we like the large size, the bulky design can be somewhat awkward to carry in that you might accidentally knock into someone if you bring it inside a store. It’s not necessarily difficult or uncomfortable, though, thanks to the cushioned shoulder strap.

A quick glance at our comparison table above reveals that most options hover somewhere in the 2- to 4-pound range, with the largest and most robust designs clocking in at 7 pounds or more. On a related note, comfortable shoulder straps and/or grab handles can go a long way toward maximizing portability, which we outline more in depth below. The Reactor 30 is advertised as fitting 30 cans inside and that’s exactly how many we were able to fit when we tested it. Its clever design is rounded in ways that make it a smooth, easy-to-use shape, while still rectangular enough to pack smartly.

In this selection, you’ll find coolers with excellent insulation properties to enhance ice retention. For extended cold storage, consider larger coolers with thicker insulation. To get the low-down on each cooler, check out the specs and product details. With a solid performance igloo trailmate cooler that’s well above average across the board, the Reactor 30 once again proves its worth through an impressively low price tag. We’ve tested numerous soft coolers over the years that offer inferior performance but cost the same or even several times as much.

The Yeti Hopper Flip 18’s steep price tag—over $250—knocked it out of first place for best soft cooler. For being so small, it is expensive for the average consumer, despite its quality construction. The Yeti Hopper Flip 18 is one of the best soft coolers you can buy right now. Read on for a look at the best soft coolers on the market right now. Igloo has the best selection of coolers with wheels and handles, making it easy to bring your snacks, drinks, and other refreshments wherever the party is headed. Scroll through our collection of ice chests with wheels and find the one that suits your lifestyle.