Giant Bicycles

Although the two bikes in this section might both be called the ‘Vapour’ with only the epithets ‘Alloy’ and ‘Carbon’ differentiating them, there are actually significant distinctions to be made. PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. If you’re running a script or application, please register or sign in with your developer credentials here.

The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance.

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There are, however, a number of points that make this a more versatile bike than the carbon alternative. Tyre clearance is increase to 38c, there are discrete mudguard and pannier mounts and an extra set of bottle bosses is present on the downtube. The steel tubes of these endurance bikes, with their ability to dampen the road buzz, make them perfectly suited to long days out in the saddle.

The basics are there in full length mudguards, a rear pannier rack, and puncture resistant tyres. With clearance for tyres up to 38c and a steel frame that will be robust and help deaden the road chatter, this is a bike with the stamina to match your own. There aren’t mounting points for front or rear pannier racks; strap on bike-packing bags are the weapon of choice here. Some practically remains, with downtube bottle bosses (useful for holding extra water or a tool keg) and discrete mudguard mounts.

Some are more race oriented, meaning mudguard and pannier mounts are forgone and the geometry is longer and lower. Others have more of an endurance focus, better suited to long rides and have all the mounts you need for light cycle-touring. So many models are offered that it can be hard to choose exactly which bike is best for you.

It is the combination of a vast array of mounts, a robust steel frame and wide tyre clearances that allow this bike to be such a jack of all trades. These bikes are designed for longer days out being able genesis bicycles to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying loads.

But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air. The dropper seatpost, slacker head angle, shorter chainstays and clearance for tyres up to 50mm wide on 650b wheels are responsible for this more playful handling. These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis.