The 8 Best Soft Coolers of 2023 Tested by GearLab

Like a good dry bag, the Icemule Pro has a roll-top closure that it claims will not let water in or out and allows you to trap air inside for extra insulation. Our testers noticed a bit of a leak from the roll-top closure when inverting the cooler. It also has the added benefit (significant on the water) of making the bag float. Most soft coolers focus igloo soft cooler on toting cans and measure their capacities in can increments. However, the RovR KeepR focuses on mixology with an open-top bar cart soft cooler designed to mix drinks away from home, whether at camp on the beach or on a boat. Unlike most soft coolers, the KeepR is more of a cocktail caddy built around the IceR double-wall stainless steel ice bucket.

Models with flexible shapes, adjustable straps, and extra padding go a long way toward making these something you don’t mind carrying. The RTIC Soft Pack is also a favorite, with its soft, malleable body and long padded shoulder strap that makes it far more pleasant across your body when weighed down. The softer canvas exteriors and flexible insulated walls of the AO 24 Pack and REI Pack Away are much more comfortable bouncing against our sides and feel like a duffel bag. The RovR TravelR 30 is the right size to keep up with those larger pack days. This rugged cooler can hold up to 39 cans and keeps them below 40 degrees Fahrenheit for just over three days.

While the KeepR is an excellent drinks caddy, it’s also a perfect picnic option as you can still tote ice for cold drinks but use the compartments for utensils, dishes, and food for two or a small group. RovR even sells small SnackR food containers that fit neatly into the IceR, which can keep food hot or cold. Our testers liked how the ice consolidated in the center helped even out igloo soft cooler the weight and noted it was comfortable to carry by hand. The most airtight, temperature-regulated, and waterproof soft coolers boast burly zippers that take hand grease to open and close. A handful of brands even send you home with zipper lubricant, like RTIC and YETI. Between uses, you can clean the interior of a soft cooler with a sponge, lukewarm water, and standard dish soap.

The amount of ice you put in a cooler is totally subjective and depends on how cold you want the cooler’s contents and the conditions and temperatures in which you’ll be taking the cooler. Just make sure to read the specs carefully and assume that max can carrying capacity listed is for only cans in most cases. Many soft coolers do not have tiedown points, which would be a good feature for river or motorcycle trips. When you use a cooler outside, many factors influence a pack’s ice retention, including frequency of opening the cooler, direct sunlight, and ambient temperature. For instance, the REI Co-op Cool Haul Soft Cooler preserved ice for 60 hours during our test but only for 18 hours during one toasty car camp trip. Each soft cooler was stationed indoors at around 65 degrees, shaded, and filled with the same ratio and type of ice.

Ultimately, the ice retention is not as dependable as other coolers, in part because the cold water drains out. According to our ice retention test, this cooler is able to hold ice for nearly 45 hours. While we liked the size, capacity, and shape of the TravelR, the hand straps are not cushioned or wide enough to comfortably carry this cooler when it’s loaded with all the eats, drinks, and ice. We tested all of the accessories, and most enjoyed pulling clean, super cold ice out of the Icer to put directly into our lemonade while boogying to music all day outside.