Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at genesis mountain bike in Easton. For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air. The dropper seatpost, slacker head angle, shorter chainstays and clearance for tyres up to 50mm wide on 650b wheels are responsible for this more playful handling. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price.
Moving into the racier end of the spectrum, the Zero and Zero Disc are full-carbon road bikes with aggressive geometry. As the price increases, so does the level of tech, with Di2 included in the top-end model. Though we’re a bike shop that sells, builds and fixes bicycles, they’re really just the means to an end; albeit a beautifully designed means to an idyllic end. Our job most importantly is to encourage as many people as we can to get out and ride for transport and enjoyment.
3T’s goal was to hide the cables internally while keeping the head tube narrow and aerodynamically efficient rather than wide and bulky. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique genesis bike models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. An avid cyclist, Ignaz Schwinn met Adolf Arnold in Chicago in the 1890s while working as a machinist. After working in numerous factories for a few years, the pair decided to start their own bike company.
Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position. The Mantle is the brand’s XC and endurance bike, and is a full carbon 29er hardtail with 100mm travel. The Genesis Tarn is a steel-framed short-travel hardtail with 120mm travel and 27.5in wheels, and is equipped with Maxxis Rekon tyres.
The Genesis brand was created in the UK in 2006 by H Young Holdings (owner of the distributor Sportline UK). YouTube’s privacy policy is available here and YouTube’s terms of service is available here. Trek will fill all orders placed before it takes over as store owner. Bike service must be completed before Trek takes over, the site says.
Adventure bikes are very versatile and can be put to a multitude of uses. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike. The store’s genesis bicycles website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website.
In contrast to rim brakes, disc brakes can handle tyres up to 30 c. The Croix de Fer is probably Genesis’ flagship bike, much loved by adventurers and commuters alike. It’s the ultimate all-round all-terrain machine, with a hardy steel frameset, disc brakes, relaxed geometry and mounts for all the additional fittings you might need. The Croix de Fer comes in three steel options (10, 20 and 30) as well as a titanium model.
The frameset is incredible versatile and lends itself to a multitude of different builds. You could put 38c tyres on it and go bike-packing on some gravel, or you could put front and rear pannier racks on, throw in some mudguards, and take it on an around the world tour. You could even commute, go on road rides, use it as a utility shopper. Plus, the lightweight alloy wheels add to the bike’s speed and agility.
Some practically remains, with downtube bottle bosses (useful for holding extra water or a tool keg) and discrete mudguard mounts. The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line.